League of Women Voters of California

c3 organization - Ballot Measures Only

San Diego, Measure A

Both Measures A and B on the San Diego County March ballot deal with housing development in the county’s unincorporated areas. While Measure B is related to the future of a specific development -- the one that inspired both of these measures -- Measure A would address the approval process for all developments in the unincorporated lands around San Diego. 

Dubbed by advocates as the “Save Our San Diego Countryside Measure,” Measure A would require a countywide vote on any major projects granted a General Plan amendment. (The county’s General Plan covers zoning and land use was last updated in 2012. Large housing developments generally require an amendment in order to proceed.) Developers rarely fare well in these kinds of public votes, but proponents of the measure believe residents should have a greater voice in any changes that involve building in the fire-prone areas in the outskirts of the county. They also note that the county government is too easily bought off by donations from the building industry and developers. 

The opposition, unsurprisingly, comes primarily from those very people -- the building industry and developers. Opponents claim it’s being financed by the ultra wealthy and primarily designed to save properties like the Golden Door Spa, the luxury retreat funding the opposition to Measure B, from development despite the fact that over a dozen environmental groups support the measure. They reiterate the conservative claim that Measure A would stymie new housing projects due to the expense involved in putting anything before a public vote.

Developers often are irresponsible stewards of our responsibility to build and expand affordable housing. Measure A would ensure that the public's voice is heard when it comes to amending the General Plan, which impacts both affordable housing and safety. It would prevent elected officials from changing the General Plan without justifying those amendments to voters in order to appease developers. While it might be well-meaning to build more housing in an attempt to address the housing crisis, if it's done in high-risk areas where families may lose their homes and potentially their lives down the line, it is misguided -- as we've seen with the countless wildfires throughout the state that have devastated various communities in fire-risk areas. 

Vote YES on Measure A.

Campaign Web Site
Campaign Facebook
Donor Summary
Campaign Endorsements URL
Election Type
Ballot Measure Type
Ballot Measure Number
Official District Info
Sample Ballot Description
Voter Approval for Land Use Amendments to County General Plan
Call to Action
Vote YES on Measure A
Sample Ballot Checked?